A.B.A Defence Group is a provider in high end security solutions specializing in marketing of high-technology security products in the African markets. Its expertise is the marketing of physical, document authentication and software security.
Market Inteligence
A.B.A Defence Group offers high-level expertise in Africa and high-tech security business development, channel development, distribution strategies, and marketing of high-tech security products. It focuses on providing Africa with the latest high-tech security solutions for Government Tenders.
Market Needs
When a high-tech security company wants to open a new market outside its home country, there is a temporary need for very high-powered expertise. They need to establish relationships, distribution, evaluate distributors' merits and problems, select and open new channels. While this is also true of all other manufacturers, we specialize in high security technology products because we have true expertise in this area.
Our clients come to us for scalable, temporary expertise. They understand that our kind of expertise would be very difficult and expensive to get from full-time, permanent employees. Furthermore, their needs are temporary: the crunch is at the time of opening the new market and setting up the channel; later on it is not as important.
From the point of view, as managers, our clients come to us at least in part because we reduce their sense of risk in the management and politics of new market introductions.